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In den Neunziger Jahren des letzten Jahrhunderts wurde die Email salonfähig, und die Verwendung von Webbrowsern ermöglichte auch Laien die Darstellung und Nutzung des Internet. Der Siegeszug, den das World Wide Web damals begann, wird von Experten mit dem des Buchdrucks verglichen, ebenso der rasante Zuwachs an Bedeutung, den das neue Medium dadurch erfuhr.

Das Internet wächst immer weiter und hat ein gutes Gedächtnis. Fast nichts geht verloren im weltumspannenden Computernetz, dafür kommen täglich Daten und Informationen hinzu. Kommerzielle und private Nutzer erweitern das bereits riesige Angebot im Netz ständig durch immer neue Seiten, darunter private und kommerzielle Blogs, Online Shops, Tauschbörsen, Spiele, Auktionshäuser, Foren und Webauftritte von Unternehmen der verschiedensten Branchen.

Im Internet gefunden werden

Das Internet wird heute von mehr als einer Milliarde Menschen genutzt und beeinflusst in erheblichem Ausmaß deren öffentliches und privates Leben, den Handel sowie das Nachrichten- und Informationswesen. Mehrere hundert Millionen Suchanfragen werden jeden Tag nur über die größte Suchmaschine Google gestellt und bearbeitet, Milliarden von Webseiten und Dokumenten müssen dabei berücksichtigt werden.

Wer in dieser Menge nicht verloren gehen will, braucht nicht nur eine Webseite mit gutem Inhalt und Angebot, sondern auch die richtige Strategie, um sie in der Liste der Suchmaschinenergebnisse so weit nach oben zu bringen, dass sie von der Zielgruppe nicht nur gesucht, sondern auch gefunden und genutzt wird.

Suchmaschinenoptimierung bringt die Seite nach vorn

Durch den zunehmenden Bedarf an Strategien, um trotz der Masse an Mitbewerbern im Internet aufzufallen, wurde die Suchmaschinenoptimierung mit der Zeit immer bedeutsamer. So bietet für Suchmaschinenoptimierung in Hamburg der Suchmaschinenexperte Hans Braumüller maßgeschneiderte Konzepte, um sich auch im Internet von der Konkurrenz abzuheben. Dem eigenen Shop oder der Firmenseite einen der begehrten Plätze am oberen Listenende der Suchergebnisse zu sichern ist für den Erfolg jedes Internetauftritts ebenso wichtig wie die Gestaltung der Seite selbst.

Gute Seiten haben es leichter

Mehr als zwei Drittel aller Nutzer, die eine Suchanfrage eingeben, sehen sich nur die Treffer an, die oben auf der Ergebnisliste angezeigt werden. Zu diesen dauerhaft zu gehören sichert einer Seite hohe Besucherzahlen und den größtmöglichen kommerziellen Erfolg. So sollte beim Konzept für den Internetauftritt Webdesign und Suchmaschinenoptimierung stets Hand in Hand sein, denn die Suchmaschinen werden immer intelligenter. Längst werden Relevanz und Qualität einer Seite nicht mehr nur über die Häufigkeit bestimmter Keywords oder Links definiert, sondern semantisch ausgewertet, das sogenannte Internet der Dinge, in der Fachsprache Entität genannt.

Hochwertiger Content und kluge Seitengestaltung

Die Texte auf einer Internetseite werden von Google, Yahoo und anderen wichtigen Suchmaschinen nach thematischer Geschlossenheit, Aufbau, Umfang und Informationsdichte bewertet. Auch sicherer Stil, einwandfreie Grammatik, Rechtschreibung und Interpunktion sind wichtig. Relevat für die Suchmaschinen wird eine Website aber auch durch Layout und Design, beispielsweise die Einbindung grafischer Elemente, Bilder oder Animationen.

Bei den Prüfungen und Analysen, die einer SEO-Strategie vorausgehen, werden unter anderem die häufigsten Suchbegriffe der Zielgruppe ermittelt und die Seite hinsichtlich der zu ihrer Erstellung verwendeten Software überprüft. So lässt sich sicherstellen, dass Daten der Seite von den Suchmaschinen optimal bewertet,  verstanden und erkannt werden können. SEO-Spezialisten, erfahrene Webdesigner und fähige Texter erstellen gemeinsam Seiten, die für den Weg nach oben ideale Voraussetzungen mitbringen, helfen ihnen auf diesem Weg und sorgen dafür, dass die erreichte Wunschposition auch gehalten wird.

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Four missing soldiers found dead at Fort Hood - taking death toll to nine - after Army truck flips and is swept away by high water in rain-swollen creek The bodies of four missing soldiers have been found after an Army truck overturned in a rain-swollen creek at Fort Hood, killing five other servicemen. Five soldiers were found dead on Thursday after the two-and-a-half ton truck flipped over in Owl Creek at the Texas Army base. Four more soldiers were unaccounted for after the tragic accident, but their bodies were found further downstream on Friday - taking the death toll to nine. pre bonded hairTheir remains were discovered after a lengthy search by military helicopters and boats. Three other servicemen were injured in the incident. Scroll down for video The bodies of four missing soldiers have been found after an Army truck overturned in a rain-swollen creek at Fort Hood, killing five other servicemen. Search boats are seen scouring the water for the missing troops A Texas DPS helicopter flies over Lake Belton near the scene of the accident as part of the search operation A Fort Hood spokesman said officials were in the process of closing roads on the sprawling Army post when a truck carrying 12 soldiers was swept away by high water on Thursday. Post spokesman Chris Haug said the soldiers were being trained how to operate the two-and-a-half ton truck when it overturned Thursday morning along Owl Creek.

Haug says the portion of road where the Light Medium Tactical Vehicle overturned was not known to be overrun by water during past floods. The vehicle resembles a flatbed truck with a walled bed and is used to carry troops. Emergency crews searched through the night for the four missing soldiers before their bodies were found on Friday afternoon. Three others pulled from the water are in a stable condition in hospital.. Emergency responders talk near a regional command center in Fort Hood. Floods have ravaged Texas for the last few days remy hair extensionsOfficials told KWTX that the deceased soldiers were found downstream. The four soldiers who were found on Friday are from the 3rd Battalion, 16th Field Artillery Regiment, 2nd Armored Brigade Combat Team, 1st Cavalry Division. Army aircraft, canine search teams, swift-water rescue watercraft and heavy trucks were used in the search for the missing soldiers. The names of the dead are being withheld until their relatives can be notified. Fort Hood spokesman John Miller said the low-water crossing of the creek was flooded by two days of intermittent heavy rains when the swift water swept the truck, called a Light Medium Tactical Vehicle, from the road. 'Our thoughts and prayers go out to the soldiers, their families and the Fort Hood community,' Texas Governor Greg Abbott said. A park ranger looks in the flood waters where the soldiers are said to be missing Texas has been ravaged by floods in the past week. A driver is seen trying to get across a low-water crossing near New Braunfels Meanwhile, a third Texas prison is being evacuated because of flooding. The Texas Department of Criminal Justice on Friday began moving about 1,700 inmates from the Ramsey Unit in Rosharon, about 30 miles south of Houston. They are being placed on buses for transfer to other prisons in East Texas that have room. Some 2,600 inmates at two nearby prisons in Brazoria County, the Terrell and Stringfellow Units, were moved out Sunday. Agency spokesman Jason Clark says additional food and water has been delivered to the prisons receiving the displaced inmates. Nearly the entire eastern half of Texas is under a flash flood watch or warning as the effects of days of heavy rains linger in creeks and rivers. Chance Morgan canoes past flooded townhouses in the Forest Cove neighborhood as he tries to get home Storms off the southeast Texas coast in the Gulf of Mexico are threatening to worsen flooding in places like Brazoria and Fort Bend counties, southwest of Houston, where residents near the Brazos River have been forced from their homes. Gov Abbott is scheduled to tour the area Friday afternoon. Fort Bend officials said 20 per cent of the county's land area has been affected by flooding. Parts of Texas have been inundated with rain in the last week. More storms were on the way that could dump up to 10 inches of rain through Saturday and worsen flooding caused by rivers and other waterways that already have risen to record levels. A storm system that moved through the Houston-area Wednesday night and Thursday morning dumped nearly eight inches of rain in some of the city's northern suburbs, causing flooding in some neighborhoods.

Caitlyn Jenner's docu-series has officially been cancelled after two seasons. The 66-year-old confirmed weeks of rumours that I Am Cait is coming to an end on her Twitter page on Tuesday. 'After 2 amazing seasons of @IAmCait, it's time for the next adventure,' Caitlyn shared. 'Thank you E! & thank you to the best girlfriends I could ask for!' Coming to an end: Caitlyn Jenner (pictured last month) confirmed on Tuesday that I Am Cait has been cancelled after two seasons perruques cheveux naturelsThe news doesn't come as a surprise following much speculation that the show would not return due to low ratings. I Am Cait debuted strong in July of last year, with 2.73million viewers tuning in for the series premiere. However the show failed to hold onto its audience in its second season. Just 860,000 viewers watched the season two finale, with ratings dipping as low as 480,000 during the season. 'Thank you E!': The 66-year-old announced the news on her Twitter page and said 'it's time for the next adventure'

Sharing her story: The docu-series followed Caitlyn after her gender transition 'There just weren’t enough viewers,' a source told Radar Online earlier this month. 'The show can’t compete with other programming.' E! released a statement shortly afterwards saying that 'no decision had been made' at that time regarding the future of the show. I Am Cait followed the life of the Olympian, who was born Bruce, after her gender transition. The series was announced by E! immediately after Caitlyn's 20/20 interview with Diane Sawyer in April 2015, in which she revealed she identifies as female. Losing its audience: The show debuted strong, but failed to hold onto viewers during its second season perruques cheveuxCall me Caitlyn: The series was announced by E! immediately after Caitlyn's 20/20 interview with Diane Sawyer in April 2015, in which she revealed she identifies as female Caitlyn starred in the show alongside other members of the transgender community, including Jennifer Finney Boylan, Candis Cayne, Chandi Moore, Zackary Drucker and Kate Bornstein, and famously clashed with her co-stars over her support of the Republican party. Jenny shared on Facebook following the news: 'It's official as of today-- I AM CAIT will not be renewed for season 3. I am so very proud of being part of this show, and of its creators Andrea Metz and Jeff Olde in particular, who directed us with passion and grace. 'I am grateful for the warm friendships I made with Chandi Moore and Candis Cayne and @katebornstein and Zackary Drucker and @ellagieselle and all of you. (and Kip Zachary and Courtney Nanson, who made us look so fine!) There is more work to do, and I send everyone my love.' 'I am so very proud': Jennifer Finney Boylan shared a Facebook post thanking her cast-mates following the cancellation 'It was one of the best times of my life': Kate Bornstein also tweeted after hearing the news She added: 'Official word from the network today- a hard choice for them, I know. I'll have more to say about this in weeks to come, but for now I'll simply say I'm proud of everything we accomplished, and I send everyone involved my very sincere gratitude, and my love.' And Kate tweeted: 'Ah, #iamcait is done now. It was one of the best times of my life. Made such good forever friends. #allshowsclose.' Caitlyn's ex-wife Kris Jenner, daughters Kendall and Kylie Jenner and former step-daughters Kim and Khloe Kardashian also made appearances on I Am Cait during its run. Support network: The Olympian was joined on the show with fellow members of the transgender community, including (L-R) Chandi Moore, Candis Cayne, Ella Giselle and Jennifer Finney Boylan

Lady Gaga is to star in the remake of THE hit musical A Star Is Born alongside Bradley Cooper, who also makes his directorial debut with the weepie. The movie is due to start production next year in California and Gaga will compose and perform new music for the soundtrack. The 30-year-old's name was first mentioned in association with the project back in June but her casting was confirmed on Tuesday by Deadline Hollywood. lace front wigsShe was born for it: Lady Gaga, seen at Tony Bennett's 90th birthday bash earlier is August,  is to star in the remake of hit musical A Star Is Born alongside Bradley Cooper The movie tells the story of a young singer-actress who finds fame and romance after she captures the heart of a fading movie star, to be played by Bradley, 41. As his plummeting career and alcoholism take their toll, her star continues to rise. The new film is the third remake of the original love story released 80 years ago in 1937. Back then, Janet Gaynor played the ingenue and Fredric March was the falling star. Judy Garland and James Mason had a go at it in 1954.

Double hitter: The 41-year-old actor, pictured at the Los Angeles premiere of War Dogs on Monday, will also makes his directorial debut with the weepie In 1976, Kris Kristofferson played a fading rock star with Barbra Streisand as a songstress on the rise. It's the first starring role in a movie for Lady Gaga, whose real name is Stefani Germanotta. However, the Born This Way songstress has been building her acting creds by co-starring as The Countess in FX's Golden Globe winning American Horror Story. cosplay wigsUps and downs: The 30-year-old stars as a young singer-actress who finds fame and romance after she captures the heart of a fading actor, to be played by Bradley Meanwhile, the movie has been a long time in the works. Beyonce was earlier pegged for the role of the young star on the rise, but the casting fell through after the Crazy In Love singer became pregnant with her daughter Blue Ivy, now four years old. 'The world is in for a treat as these great artists craft an all new vision of A Star is Born,' Greg Silverman, Warner Bros. president of creative development and worldwide production, said in a statement. Small screen to big screen: The Born This Way songstress has been building her acting creds by co-starring as The Countess in FX's Golden Globe winning American Horror Story